Niken has more than 20 years of experience in running the business. She also has a great interest in sustainable business management. Therefore, she took a PhD program at Coventry University in England to study the adoption of the circular economy in the agri-food industry. Her extensive business experience and broad knowledge of the circular economy have encouraged her to build Circular Economy Indonesia to help companies transition from a linear to a circular economy. She believes, a sustainable future that can build the economy, prosper society, and preserve the environment, can be realized through a circular economy.